The University of Southampton commissions advertising to promote the University in the UK and overseas to a range of audiences including undergraduate and postgraduate students, business, partners and other stakeholders. The University will appoint an agency for media advice, planning, buying and reporting.
The University is looking to build on its existing success and needs an agency that will work with it to realise its strategic goals and aspirations. The Higher Education market is increasingly global and competitive and the University needs to be proactive in meeting the challenges and opportunities that arise as a result.
The contract will be managed by Communications and Marketing to ensure quality control, brand compliance and adherence to KPIs. The agency is required to ensure that the University gains access to the best opportunities relevant to its markets, deliver value for money and measure results in a proactive fashion that ensures all activity delivers against the University’s KPIs. The University expects the agency to take a ‘right first time’ approach to ensure that opportunity is not lost in the highly competitive and time-sensitive student recruitment cycle.