Brief for Tender for VisitBritain US Trade Distribution Partnerships British Tourist Authority Tender Closes 17th September

VisitBritain wants to work with two travel-trade distribution partners, in the USA, in order to promote regional and seasonal travel to Britain with a key focus on England followed by Scotland and Wales.

The aim of this partnership is to drive incremental business from the USA’s top performing States into regional Britain stimulating off-season travel and to address the Brand, Market and Audience challenges.

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