The University of East Anglia (UEA) is seeking to appoint a Lead Strategic Marketing and Creative Partner to work with the University from September 2019 on the recruitment cycle aimed at both undergraduate and postgraduate students for the 2021 Academic year. Working alongside the marketing department you will demonstrate professional expertise and experience in:
Strategic Thinking – use insight to develop a robust evidence base and evolve an approach that will deliver a consistent and demonstrable improvement in conversion rates at each stage of the customer journey
Positive Challenge – initiate concepts that challenge the status quo and reimagine current practises and processes
Driving Conversion – develop current campaigns to improve engagement and demonstrate measurable improvement in conversion at every stage of the customer journey.