Testing the impact of language on public attitudes to ageing and demographic change CENTRE FOR AGEING BETTER LIMITED tender closes 11th April

The aims of this project are as follows:
• Broaden our understanding about public attitudes to ageing and demographic
change and what framing, depictions, terminology etc. people currently
use/encounter in day to day life
• Test new, more positive ways to frame and talk about ageing and demographic
change, which might change the way people feel
• Use the above to inform our own work and narrative development, and to try and
influence the way others (policy makers, charities, employers) talk and act.

Find out more >>>

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