As part of a product development initiative, we’re exploring the possibility of bundling up training content into larger courses.
We have already conducted research that suggests there is demand for a bundled training course in general terms. We now wish to refine the concept and assess demand. To support this, we are looking to commission a conjoint project.
There are two types of bundling under consideration:
o Bundling together modules on different topics to form a longer course
o Within a topic, bundling a number of training deliverables (eg a day’s face-to-face training, a webinar, an elearning module).
Currently we offer simple courses (a single topic delivered through a single mode). Our main questions are whether people want a “larger” course (more topics, more deliverables), and how large is optimal?
Ideally, we would be able to explore both types of bundling within the same conjoint model:
o How many topics to bundle together
o Which topics
o What combination of training deliverables is best for each topic
o What’s the reach-maximising course overall
We are keen to hear proposed approaches that will achieve this. However, if this is not feasible, we will need to reform the question, or simplify the problem. (For example: perhaps conducting two separate conjoint studies within a single survey, one looking at the bundling of topics, and one at the bundling of deliverables. Or perhaps you think it’s best to have a single model based on the bundling of deliverables and have the same bundles of four topics within any single course. Overall, the bundling of deliverables is a higher priority for the conjoint than a bundling of topics.)
Please ensure you review all attached information to ensure a full understanding of this requirement. All attachments can be found with the RFx attachments tab within the Emptoris System.
This contract will be awarded based on the evaluation criteria set out in the ITQ document.
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