Meet the Winning Tenders team


Paul Dalton – Director

Paul joined Winning Tenders in 2019 as Director and works in an advisory capacity to provide the management team with performance analysis and advice to support the development, growth and profitability of the organisation.

Paul has over 20 years extensive experience in business and financial advisory services providing business strategy development and implementation advice.

Ian M Smith, CP APMP – Founder and Director (Retired)

Ian founded Winning Tenders in 2009 after 30 years’ experience of winning substantial contracts for both large and small companies, as a well-respected Bid Manager and Bid Writer himself. In establishing Winning Tenders, Ian’s ultimate objective was to assist ambitious SMEs in growing through successfully winning Public sector contracts. 

After successfully growing Winning Tenders and establishing many great friendships along the way, Ian retired in January 2021 but is very much a sounding board for our existing bid teams.

Kate Holmes, General Manager and Bid Writer

Kate is our General Manager and Bid Writer. From a General Manager perspective, Kate oversees the daily operations of Winning Tenders and from a Bid Writer perspective, has over ten years’ experience, working for the Adecco Group, managing the full bid process. In her time with Winning Tenders, Kate has achieved key Public sector wins, including NHS SBS, ESPO MSTAR, local government and local authority.

Ed Hyland, Head of bid management

Ed is Head of Bid Management, coordinating and allocating the required resource for the delivery of bids for our Client Partners. Before joining Winning Tenders, Ed was as a Bid Manager and Bid Writer for a large, London Based, Healthcare provider, winning large value and complex delivery bids with DEFRA, Local Authorities, Blue Light Services and Private Sector clients too.

Joanne Manville, PA  

Joanne joined the Winning Tenders team in May 2017 and supports the whole Winning Tenders team with key back office administrative functions. She is familiar with the world of tendering and also liaises with clients on contract opportunities.

Angela Sothern, Business Development

For over 15 years, Angela has worked as a Bid Writer across both the public and private sectors, securing many successful bid outcomes along the way. Angela has an excellent understanding of the bid cycle and will always go the extra mile to maximise the potential for a successful bid outcome.

Trevor Whelan FCILT, Bid Writer and Quality Assurance Assessor

Trevor has had a long and varied career within the public, private and third sectors. Trevor’s broad bid experience includes transport, planning, press/public relations, marketing and operations, primarily in public transport, but also in the logistics sector.

Specialist Consultants 

Diana Holden, Bid Writer 

Diana is an experienced and talented Bid Writer with a demonstrable track record of success over the past fifteen years. She understands the language of procurement and knows how to write, structure and present information to improve the impact on bid evaluators. Diana works across multiple sectors, but specialises in construction, civil engineering, social housing and transport.

Andrew Field, Bid Writer  

Andrew has nearly 20 years’ experience working for a US Corporation delivering technology-led managed services to the UK public sector and international clients. Andrew’s most recent roles saw him spend 8 years providing global bid management expertise on multi-million-dollar international contracts.

Nicola Gordon-Thaxter, Bid Writer  

Nicola has fifteen years’ experience in successfully managing multi-million-pound bids with central government departments, local government clients and blue-chip commercial clients.  She is a specialist in bidding for public sector business, producing and maintaining bid libraries and updating company policies.   

Vanessa Cobb, Bid Manager   

Vanessa enjoys writing of all kinds, having published articles and poetry in print; award winning novelist and now finalising her first business book as well as commercial writing experience  including copywriting and ghost-writing for thought leaders. 

Vicki Stewart MCIPS, Senior Bid Consultant

Vicki studied English Literature at degree level, so has had an interest in the written word since leaving school. Vicki worked in the Public Sector as a buyer for the police, writing the PQQ’s and ITTs as well as evaluating returning bids. 

Hugh Graham, Bid Coach and Presentation Specialist

With over 30 years of senior sales and account management experience where face to face presentations and interviews formed a key part of the decision-making process, Hugh coaches bid team members individually on how to deliver key messages in ways that ensure they are interesting and memorable.

Zachary Emmett MBA CP APMP, Bid Director

Zac has over 25 years commercial experience and has led bids for a wide range of clients across the private and public sectors. He has an MBA from Bath Business School as well as UK and NATO secret clearance which enables him to work with sensitive information in the public sector and the defence industry.

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