You can win a bid with poor grammar, but not with poor content

The grammar police are rife. Bid content is endlessly reviewed internally and inconsistent grammatical changes are made by many. We see the best and worst of this.

Within a business, there are some whose review of a written document adds value to the content, using grammar to effectively annunciate key messages and themes, whereas others are so singularly focussed on the grammar that they miss the purpose. Every document has a purpose and needs to present this as a priority, bids are no different.

With bid writing and bid reviewing, there must be a certain level of grammatical correctness of course, and the presentation of the bid response must reflect your organisation in a positive manner. However, the time spent ensuring the document is grammatically faultless could be spent ensuring the response answers the questions effectively and is positively evaluable.

To make matters worse (and to really frustrate the non-grammar police), there are individually different views and takes on the correct grammar. We have experienced bid development meetings whereby the group lengthily discusses the use of the Oxford comma (look it up!) or the correct pronoun to be used. It’s not that important in the scheme of things!

We have never seen a bid fail because of poor grammar but have seen many bids fail because of poor content.

So, if the review needn’t focus on the grammar, what should it focus on?

Easy. The entire focus should be on how well the tender response will score and whether the tender response maximises the evaluation points on offer.

Challenge your review team with the following questions:

  1. Does it clearly address your offering?
  2. Are the sentences in bite-size chunks and easy to digest?
  3. Is there a consistent theme throughout?
  4. Will it be easy to evaluate?
  5. Will it score well against the published evaluation criteria?
  6. Are the benefits to the buyer clear? (Ask yourselves the all-important ‘So What? repeatedly)

If these 5 questions are answered honestly, this is the most effective bid review. If you answer ‘NO’ to any of these then address them. If you are unsure, an independent review is what you require.

If you do need help with a bid, please get in touch with us on 01392 247997 or email for more information about our bid writing and bid review services.

Full 1

"Winning Tenders has enabled DSSL Group to capture revenue and contracts that would have passed us by and enabled our teams to focus on serving our existing customers whilst still achieving new contract growth."
(Aaron Stephens, Group Managing Director, DSSL Group)
Full 1

“You’ll be pleased to know that your 100% success rate is intact – we have been awarded the Vodafone contract!”
(James Freeman, CEO Reading Transport Ltd)
Full 1

"Not only did Winning Tenders help us win a multi-year contract with a local authority, but Patrick's guidance and expertise has proved invaluable to the company at a time where it is looking to grow and expand into more public sector work. 100% recommend them to anyone needing assistance with tenders".
(Harri, Devon Cleaning South Hams)
Full 1

“Over the past 3 or 4 years, with the support of Winning Tenders, we have continued to gain access to new markets and revenue streams - especially in the public sector and despite the uncertainty caused by Covid".
(David Beddy, FMS Interiors)
Full 1

“Winning Tenders have enabled us to secure significant new business whilst retaining and extending existing contracts. Over the past 12 months, these contracts have been worth in excess of £3.5 million - an ROI of at least £55:1.”
(Luke Evershed, Sales Director, Blueleaf)
Full 1

“Our allocated bid writer’s professionalism and courtesy, along with her writing quality, was spot on. We were really pleased with the quality of the bid and would certainly recommend working with Winning Tenders to our SME community!”
(Rachel Rice, Managing Director, Veho Solutions)
Full 1

“Working with Winning Tenders has had a really positive impact on our expansion and geographical reach. The revenue growth they have helped us with has seen us move from our initial location…to the very large warehouse which we now have.”
(Martin Jenkins, Sales and Marketing Director, Chapple and Jenkins)
Full 1

“Winning Tenders are lifesavers and fantastic – we love you”
(Head of Client Development, Executive Search client)
Full 1

"Winning Tenders have been great. Their bid writer was super - and worked to such a tight deadline. He was very patient despite having a lot of content to deal with and organise. He queried and questioned well, was very adaptable, flexible and understanding and got the bid in with time to spare. It was a good collaborative relationship, which evolved, and they took on board comments which were well incorporated into responses. Ed was great - great questioning"
(Laura Manning, Processes Manager, Stannp)
Full 1

"I’m always highly satisfied with the professionalism of Winning Tenders. The NHS were "“bowled over” by the quality of a recent tender which Winning Tenders wrote. Ed is the nicest and most diligent person I’ve come across in business. I wouldn't go with anyone else.”
(John Ross, Owner, JR Pat Testing)
previous arrow
next arrow
Full 1
Full 1
Full 1
previous arrow
next arrow

Request our services


Queensgate House, 48 Queen Street, Exeter, Devon, EX4 3SR. 

01392 247997 or

    Name *

    Email *

    Telephone *